Miyuki (行幸).

Miyuki is the twenty-ninth chapter from the famous Tale of Genji.
Here, Prince Genji stands in his rich and pompous formal attire. Behind him, a poem, shaped to resemble falling snow, spreads across the width of the paper.

"Oshioyama miyuki tsumoreru matsuhara ni kefu bakari naru ato yanakaran."
"小塩山みゆきつもれる松原に,今日ばかりなるあとやなからん。"
"Will there ever be another trace like today in the pine grove on Mount Oshio where the snow has piled up?"

The frame in the upper left corner provides an idea of what the poem is describing: a snow-covered pine grove and a palanquin, or chariot, commonly used by aristocracy during their travels.
This edition is likely from the early 1860s, following the first release in 1852, where the publisher appears as Hamadaya.
The entire paper is embossed, creating a decorative background pattern.